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SEO Specialist - Organic Growth Expert

We’re looking for a full time SEO Expert ****to join our team and own our client deliverables for organic growth online.

Location: Burlington, Ontario
Employment Type: Full-Time
Mission for the SEO Specialist 🚀

To drive significant organic growth for our clients by optimizing and managing their websites. Your expertise in SEO will be critical in enhancing search rankings, increasing organic traffic, and improving overall online visibility for our diverse client base.

Main Success-KPIs ⭐️

  • Increase in organic search traffic
  • Improvement in search engine rankings
  • Client satisfaction scores
  • Number of successfully optimized websites per month

Outcomes 🏆

  • Effectively manage and improve SEO for 30+ client websites each month
    • Implement on-page and off-page SEO strategies to enhance site performance
  • Achieve significant improvements in search engine rankings
    • Conduct keyword research and optimize content accordingly
  • Increase organic search traffic by 20%+ within the first six months
    • Monitor and analyze website performance using SEO tools
  • Maintain a client satisfaction rate of 95%+
    • Provide regular updates and reports to clients, addressing their needs and concerns

Responsibilities 📋

  • Develop and execute SEO strategies to improve search engine rankings and organic traffic for client websites
  • Conduct keyword research to identify opportunities and optimize website content
  • Perform on-page SEO tasks including optimizing meta tags, headers, and content
  • Manage off-page SEO efforts such as link building and outreach
  • Monitor and analyze website performance using SEO tools like Google Analytics, Search Console, and third-party software
  • Create detailed SEO reports for clients, highlighting progress and areas for improvement
  • Stay updated on the latest SEO trends and best practices to ensure our strategies remain effective
  • Collaborate with the content team to ensure SEO best practices are implemented in all content creation
  • Proactively identify and resolve SEO issues that may impact site performance

Competencies 📈

  • High Standards: You strive for excellence in every SEO project, ensuring top-quality results.
  • Proactivity: You take the initiative to identify and solve SEO-related problems before they escalate.
  • Strong Communication: You excel in both written and verbal communication, effectively conveying SEO strategies and results to clients and team members.
  • Organizational Skills: You can manage multiple client websites simultaneously, ensuring none fall through the cracks.
  • Client Focus: You prioritize client satisfaction and work to exceed their expectations with your SEO efforts.
  • Analytical Mindset: You have a keen eye for detail and can analyze website data to drive informed decisions.
  • Growth Mindset: You are open to feedback and continuously seek ways to improve your skills and SEO strategies.


  • Competitive salary based on experience and qualifications
  • Comprehensive benefits package including health benefits and group RRSP plans
  • Opportunities for professional development and growth within the company

Work Environment

  • Hybrid work model with 3 in-office days and 2 work-from-home days
  • Collaborative and open office space for team interaction
  • Travel opportunities for industry tradeshows across North America

Join Our Team

At IMP Digital, we’re dedicated to creating memorable digital experiences valued and loved by both visitors and clients. If you’re a motivated and passionate SEO Specialist with a drive to enhance online visibility and organic growth, we’d love to hear from you!

Apply Now

You’ll report to the CEO and work closely with our team of digital enthusiasts. Apply today and help us make a difference for small businesses across Canada and the US.

  • You have 4+ years of experience as an SEO Specialist, ideally within an agency or marketing role.
  • You have a strong understanding of digital marketing principles, including SEO, website development, PPC campaigns, and content optimization.
  • You have a proven track record of successfully managing and optimizing multiple client websites simultaneously, delivering results on time and meeting performance targets.
  • You excel in client communication and can maintain high client satisfaction through regular updates, detailed reports, and proactive issue resolution.
  • You thrive in a fast-paced environment where each team member takes full ownership of their role and contributes to the team’s success.
  • You possess excellent organizational and time management skills, ensuring that all SEO tasks and projects are efficiently managed and executed.
  • You have a keen analytical mind and are proficient in using SEO tools like Google Analytics, Search Console, and other third-party software.
  • You are a problem-solver who can quickly adapt to changing SEO landscapes and algorithm updates, finding effective solutions to maintain and improve site performance.
  • You have a keen eye for detail and ensure high-quality deliverables through thorough reviews and continuous optimization efforts.
  • You are committed to personal development, learning, and growth, continuously seeking to enhance your SEO skills and stay updated with the latest industry trends.
  • You are excited about being part of a company where growing in your professional skills, as well as your personal habits, is the norm.
  • You align with our company values and approach work in a way that emphasizes these principles.

If this sounds like you, we encourage you to apply and become part of our dynamic and dedicated team at IMP Digital!

We are a digital marketing agency that helps local business owners increase leads and sales through innovative online campaigns and strategies

At IMP Digital we offer a range of online services that support the growth of our clients & partners in the home improvement space. Over our 25+ years in business we have become a leader in the Pool & Hot Tub retail business, Canadian Pharmacy and home developer segments.

Each month we work to improve the online footprint of our over 160+ clients across Canada and the USA.

  • Web Development
    • WordPress site development leveraging the latest plugins and themes
    • Custom API integrations and systems
    • GHL landing pages and funnels
  • Paid Lead Gen Campaigns
    • META, Google, Bing + 25 more paid online channels
    • Create scroll stopping ads with the latest tools like Canva, CapCut, Adobe and more
  • Business Automation
    • A.I lead nurturing platforms and trained GPT bots
    • Digital postcard campaigns with QR codes and SMS

More about our Clients & What We Do

We work with local businesses across the US and Canada in the home improvement niche

  • Pool & Hot Tub Retailers : These clients focus on backyard leisure. Our team helps them with their WordPress websites, organic search results, digital lead generation campaigns, social media presence, paid ad campaigns and new ways to leverage A.I

  • Pharmacy : From online platforms to support for local events and more. Our team helps grow independant pharmacy across Canada

  • Home Developers : Buying a home is often the biggest decision of your life. That’s why the team at IMP helps new home developers attract the exact audience online to register for the latest release of their new home developments. From landing pages to drone video editing for TikTok our team comes up with campaigns that inspire and WOW!

More about our Mission, Vision & Values

Our Mission & Vision

Our mission is to create Memorable Digital Experiences.

So that our clients can stand out in the ever demanding online world and grow their business to support their employees and families

Our vision is that world-class education on habits, business and personal growth has become standard in the upbringing of every child & teenager.

While high-performing leaders & entrepreneurs are their most inspiring role models.

Our Values

1. High Standards 💎

Excellent client experience and results are the most important thing for us.

That is why we have high standards for our work and ourselves.

So we make sure everything we do and represent is dialed in.

Excellence. Quality. Professional. Extra mile.

It is our goal to deliver excellence and an experience that will resonate with our clients and build long term relationships. We believe in exceeding expectations by acting as a trusted partner to all our customers; we are professional, responsive and approachable in our communications. We also take pride in delivering to our internal customers- our colleagues, and we strive to go the extra mile with each other, providing assistance and support, sharing our knowledge with one another.

  1. Internal

High quality work, attention to detail & processes, punctuality and reliability in keeping our word and commitments.

Organize yourself properly. Communicate efficiently.

  1. With Clients

We don’t settle for average. We love what we do and are passionate about it. We go the extra mile. We overdeliver. Outstanding service.

  1. External

Representing the most professional, high-quality image of our company and brand.

→ That way we attract and keep high level clients and have long-term growth and success.

→ Striving for high standards in your role will motivate you to go for high standards in your personal life and help you improve all life areas.

2. Connected 🔱

We value building strong client relationships, based on honesty and openness which leads to trust.  We strive to always act with integrity in relationships, which means being reliable and accountable in word and behaviour.  As a company we stand behind our service and always strive to be the best. We stay connected to our industry and use cutting edge technology to communicate clearly to our team and clients.

→ Taking ownership is an essential life skill that will speed up your growth in all areas.

3. Massive Action & Team Work⚡️

We take massive action. 10x. We work hard and implement fast.

No overthinking. Money loves speed. We reiterate & refine as we go.

We are straight to the point, clear, brief and direct in our communication & respect each others time.

Focus! Remove distractions, get in the zone and get work done.

→ Massive Action is the foundation for success and growth as a company.

→ Clarity & motivation only come after taking action. Taking massive action first. This will help you in grow in every area of your life.

We have built an extraordinary team, one exceptional person at a time. We focus on attracting, developing and retaining the best talent for our business because this is critical to who we are. We believe in surrounding ourselves with those who demonstrate a “can-do” attitude and thrive in a collaborative, team based environment.

4. Constant Improvement 📈

We’re addicted to growth. We hate stagnation. We always want to learn and improve.

We are driven, hungry and excited to become better in all areas, both professional and personal.

Professional Growth

We constantly improve our skills and knowledge through books, videos & courses.

We constantly think of ways to improve – how we do things internally, our service to our clients, and how we represent the company externally.

Our clients deserve and expect this from us.

We have a growth mindset, there are no failures or problems for us. We take everything as a chance to challenge each other with direct feedback on where we can improve and grow.

We celebrate wins, and shout out each other for doing a good job and living in line with our values. Sometimes even in the form of donuts 🍩

Our team is focused on remaining competitive and on the cutting edge in our industry, searching for new opportunities to improve and innovate. We value continuing education and ongoing learning of new techniques and best practices, which motivates us to work with passion- to offer our clients the very best. Every day we are faced with new opportunities, and often new challenges. This is because we are trying new and different things- we believe this is how we become experts. As long as we look back, and ask ourselves the right questions and learn from experiences, we will continue to grow and succeed.

→ Constant improvement will help you grow & develop while the company is growing with you.

  • 🔒 Secure & Long Term Position for the right person

    Every person we hire should grow with us in the long term. The goal of every hire is permanent employment. We want to build a long term team with high-performing A-players. If the performance is right, then this will be a secure & long term position.

  • ⭐️ Strong Client Results

    We value the relationships we have with our clients and the responsibility we have to get them great results. Many of our clients have been with us for 15+ years

  • 💰 Great career opportunities & compensation

    We will continue growing and expanding over the next years. For this we need experts and/or leaders that want to grow with us long term, in their skills, role and compensation.

  • 🤝A Player Team

    At IMP Digital, our mission is to help businesses across North America thrive by leveraging cutting-edge digital marketing strategies. We work with clients from various industries, including pool and spa, backyard planning, and home development, to enhance their online presence and achieve remarkable growth.

    And we practice what we preach!

    Join a small but impactful international team of 25+ dedicated professionals who are driven by personal development, growth, and a commitment to excellence. At IMP Digital, every team member plays a crucial role in our collective success, and we are excited to welcome passionate individuals who share our vision.

  • ⚙️ Efficient communication – NO days full of inefficient meetings

    Ditch days full of meetings! We use async, written communication by default. Everybody on our teams communications transparently and clearly.

  • 🗓️ Flexible work hours – Office + Remote

    We expect you to work on average 35-40 hours per week for our full time positions, unless agreed otherwise.

    Our core working hours are:

    • 9:00 to 4:00 EST time, Monday to Friday
    • This means you can and should start before that to get some Deeply Focused work in, and most likely work beyond the core working ours
    • On “Home Working” days we want you is to be available during the core hours, so that everybody can communicate with each other.
  • 🏝️ 12+1 days paid vacation per year + for you important local public holidays

    Take time off so you can recharge and come back more productive.

    Take an extra day to celebrate your birthday 🥳

  • 🤒 Paid sick leave

    Take time off to recover or feel better.

More of our Benefits!

  • 🚀 Continous Development

    Personal Development, growth, and constant improvement are at our core.

    Everybody that’s part of our team is naturally excited about that. That’s why we want everybody to make time for their personal as well as professional development.

    We provide access to courses, books and even coaching programs that we do together.

    You also have access to our own Mentoring Program, to help you level up your own habits, time management, energy, focus, productivity and health.

    We also create a Development Plan for every team member to help grow your skills short, mid and long term.

    So that you can grow inside the company and develop both your career as well as yourself.

  • 💰 Employee referral bonus

    IMP is growing! We want to work with the best – exceptional, motivated, and talented people like you.

    Please tell us about future co-workers – people you would love to work with. If we have an open position and they match who we’re looking for, let us know. Refer candidates, and you will get a $1000 bonus per new hire!

  • 😢 Bereavement leave

    We want to support you during difficult times. To make things a little easier for you, we have outlined this bereavement guideline. Please always feel free to talk to your manager if you need more time.

    Team members are entitled to 5 days of paid leave in the event of the death of parents (in-law), children, siblings, spouse, (unmarried) domestic partner, guardian, grandparents or grandchildren.

    Team members are entitled to 3 days of paid leave in the event of the death of aunts, uncles, cousins, a close friend or pet.

  • 💍 Wedding leave

    We offer 1 day of paid leave on the day you get married.