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CUSTOM PPC CAMPAIGNS
Customized Paid Campaigns
Personalized to meet the unique needs of your business.
Custom PCC Campaigns
These paid search campaigns can be customized and adjusted to meet the unique needs of your backyard leisure dealership.
DURATION:
30+ Days
These campaigns are designed to run for a minimum of 30 days to allow for optimal campaign performance.
RECOMMENDED AD SPEND:
$1,000
We recommend a minimum ad spend of $1,000 which is split between your selected ad platforms.
TURNAROUND:
7-10 Days
Once you have completed the sign up form, it will take our team 7-10 business days to get your campaign up and running.
Why PPC?
- PPC campaigns display your ads above the organic search results ‐ displaying your ads first.
- Higher ROI because ads are displayed in the most relevant online places.
- Effective use of budget because you only pay when your ads are clicked.
- Display your ads to the most specific target market resulting in higher quality leads.
- PPC campaigns allow for geo-targeting so you can target those nearest to your store(s).
- PPC and SEO work together and PPC campaigns contribute to the overall ranking of your site.
With over 350 landing pages driving over 50k leads a year, our campaigns have proven success for over 150 dealers in various markets.
Recommended Ad Spend
We recommend a starting ad budget of $1000 for 30 days*.
Here is an example of how this ad budget would be broken down by platform:
$500/30 days
A minimum ad budget of $500 is recommended for Google due to the average cost per lead.
$250/30 days
An ad budget of $250 is the minimum recommendation for Facebook. The cost per lead is typically lower on Facebook so the budget goes further.
$250/30 days
The minimum recommendation for Instagram is an ad budget of $250, as the cost per lead is typically lower, allowing for the budget to go further.
*Ad budget does not include the cost to setup the campaign. This budget is allocated strictly to ad spend.
Custom Campaigns
These campaigns are designed to run long term to improve effectiveness. Our PPC Experts monitor campaign success to ensure optimal performance.
STARTING AT:
$2,200
What is included with a custom PPC campaign?
- Campaign Duration: 30+ days
- Turnaround: 7-10 days
- Setup Fee: $500-$800
- New Landing Page: $1,200
- Monthly Management Fee: $600-$1200
- Minimum Ad Budget: $1,000+/month
- Routine Campaign Optimization
- Monthly Report
- Monthly Call with PPC Expert
- Analytics Tracking
- Custom Promo Details
- Custom Ads
- Custom Landing Page
- Custom Incentive
- Custom Domain
- Landing Page A/B Testing
- SharpSpring Integration
Why Run a Hot Tub or Pool Campaign for 30 Days?
Learning Phase
Ad platforms go through what is called a "learning phase," which is a period of approximately 2 weeks, during which the platform becomes acquainted with your campaign and your audience to ensure optimal ad delivery.
Longevity Improves Performance
Paid advertising campaigns prove to get better and better over time (30+ days) because historical performance data contributes to more targeted ad display. As a result, these campaigns are a great solution for an extended period of time.
Our Campaign Options
Our library of templated hot tub and pool campaigns ensure that you have an effective long term approach to lead generation.
Grand Opening Sale
Grand opening sale campaigns are specifically catered to stores that have recently opened. The ads and creative have been designed specifically for promoting new stores.
Recommended Ad Spend: $1500
Campaign Includes:
- Ad variations for selected platforms
- 2 landing page variations to ensure highest performing creative
- Custom promotional details based on the promo you are running
- Custom price list or savings list for download
Staycation Promotion
Staycation campaigns are specifically designed to encourage your customer to create their perfect vacation spot in their own backyard. The ads and creative are designed to get people thinking about how they can turn their backyard into their own oasis.
Recommended Ad Spend: $1500
Campaign Includes:
- Ad variations for selected platforms
- 2 landing page variations to ensure highest performing creative
- Custom promotional details based on the promo you are running
- Custom price list or savings list for download
Hot Tub and Pool Campaign Incentives
It’s important to give your potential customers a valuable reason to fill out the form so that your campaign will generate quality leads. Based on our experience, price lists and savings list result in the highest performing campaigns and higher quality leads.
Price List
Price lists haven proven to be the most successful in generating leads.
These lists include:
- In-stock models
- Sale Price, MSRP, Savings
- Images and specs of all models
- Financing details
Savings List
Savings lists are also very successful in generating quality leads. The only difference is that these lists do not include any pricing.
These lists include:
- In-stock models
- DOES NOT INCLUDE: Sale Price, MSRP, Savings
- Images and specs of all models
- Financing details
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