Andrea is the Social Media & AI Content Lead at IMP Digital, bringing years of experience, creativity, and strategic expertise to the agency. She leads the development of engaging social media strategies while helping brands build strong, authentic connections with their audiences across digital platforms.
As a long-standing member of the IMP Digital team, Andrea plays a key role in shaping both client success and the agency’s evolving creative direction. Her deep understanding of social media trends, content performance, and audience behavior allows her to craft campaigns that are visually compelling, strategically sound, and results-driven.
In addition to leading social media initiatives, Andrea is spearheading IMP Digital’s expansion into AI-driven content creation. She oversees the development of AI video and emerging content formats, leveraging tools such as HeyGen, Runway, Synthesia, and other innovative platforms to enhance how content is produced and delivered. Her forward-thinking approach, adaptability, and commitment to excellence ensure IMP Digital stays ahead of industry trends while delivering high-quality, impactful content for clients.
