Knowing how to get in front of your customers is essential, and implementing powerful organic search engine optimization strategies helps make that happen.
There are more businesses online than ever, making your digital marketing efforts a vital aspect of your success.
When potential customers begin searching for services or products you offer, you want your website to jump off the page and draw them in before anyone else has a chance. Getting on the first page of Google drastically increases your chances of doing that.
While paid ads appear at the top of any search engine results page, organic content quickly follows, driving traffic in a cost-effective, natural way.
With that said, your SEO is for more than just showing up in search results.
To learn everything you need to know about organic search engine optimization and why it’s an essential aspect of any strong marketing plan, keep reading.
What is Organic Search Engine Optimization
Search engine optimization, otherwise known as SEO, is a system that influences how pages are ranked on the internet.
‘Organic’ SEO simply refers to your efforts of naturally increasing your ranking on search engines apart from your paid advertising. Essentially, it’s the way people find you online through your unpaid content.
Ultimately, organic SEO aligns your content with the algorithm of search engines like Google. The end goal is to help move you up in the search results, aiming to get your content on the first page without costly ad space.
SEO is made up of several things, such as:
- Content quality
Your SEO practices will be working overtime to keep your business showing up and making it easy for your audience to find you.
Why is Organic SEO Important?
Organic search engine optimization is vital in helping your business be discovered by your target audience.
The internet is saturated with companies that sell the same products and produce similar material, and how well your content is optimized directly influences how you compare to your competitors.
Did you know that 71% of people online never get past the first page of Google results? That means that if you aren’t performing well in organic search engine results, your company is missing out on a substantial part of the online community!
Having your company appear on the first page of Google anytime someone from your area searches for the products you sell is essential in driving consistent business and being found by your buyers.
If your SEO is poorly implemented or completely non-existent, you can easily find your business falling behind and getting lost in the pile of search results.
What Can Damage Your Online Rankings
Algorithms have grown and adapted to how people use the internet, with tighter restrictions being put in place to ensure high-quality content is being boosted while lower-quality content gets less airtime.
This means everything you put on the internet needs to be well put together and not just playing to the algorithm Gods.
Years ago, when search engine optimization first began dominating the online space, content would be created only with first-page rankings in mind, ignoring the user experience. This led to low-quality content that didn’t provide value to the many people searching the web.
Oftentimes, this would take the form of keyword-saturated content that was taxing to read, providing people with less-than-ideal search results.
This was when SEO algorithms were redesigned and updated to reflect more than just keywords. Now, your content has to be high quality and relevant to the people you’re reaching out to.
If you’ve stacked your content with unnecessary amounts of keywords, your rankings can take a drastic hit, falling down the ladder of results and being lost among the masses!
Benefits of Organic Search Engine Optimization
When your site has been designed with the user experience and online algorithms in mind, you’re able to create a more meaningful experience for your visitors and prove to search engines that your content is worth featuring.
Your organic SEO helps you achieve that by ensuring every piece of content on your site is relevant, moving you up the list to get your business in front of the people that matter most.
Through using effective SEO practices, your business can reap extensive benefits that would be out of reach without them.
Generate More Traffic
When your site ranks better on search engines, you become easier to find. This helps drive traffic with high-quality visitors looking for your expertise.
Get Closer to The First Page
With a strong online presence that utilizes pristine organic SEO practices, your website will slowly begin moving up the ranks, getting closer to being on the front page of search engines.
Maintain Your Standing on Search Engines Longer
When your site is filled with relevant content that’s SEO driven, you’re able to consistently interact with the algorithm, ensuring your content continues to rank high.
If your SEO practices fall behind current standards, your rankings will fall alongside them. By continuing to put out relevant content that’s effectively optimized, you’ll be able to maintain your rankings and continue working on improving them.
When visitors are consistently able to depend on the information on your site, you’ll be able to build a powerful bond of trust with them.
People love to get to know a company, and the content on your site does that. The more people find high-value content that meets their expectations, your site will quickly become a go-to in their future searches.
Establish Your Expertise
The content on your site is one of the most important ways to highlight your expertise in your industry. From service pages, landing pages, and blog pages, your visitors will use those to discover how much you know about your industry.
A well-optimized site not only helps you get discovered but provides an opportunity for you to bring high-value content that benefits your consumers while solidifying your industry expertise.
Reduce The Cost of Advertising
Your organic SEO helps reduce the amount of money you need to spend on paid advertising by using targeted content to improve your rankings online.
While ad campaigns won’t be fully replaced, improving your organic SEO strategy is a cost-effective way to keep your company coming up in search results without needing extra money.
4 Easy Ways to Support Organic SEO
Learning how to successfully support your organic search engine optimization can give your business rankings a boost and help foster new growth. Here are four things to consider.
1. Keep Your Content Relevant
Throughout your entire site, every piece of content should be completely relevant to what your visitors are expecting to find.
For example, if they click through on a link expecting to learn about the hottest marketing trends only to find an article about software, they’re going to quickly bounce off your site and look for answers somewhere else. Not only that, but you’ll have effectively lost their trust in the process!
Search engines are smart, and if your content fails to be relevant and leads to high bounce rates, your rankings will begin to drop.
2. Include Links
When including links within your content, it’s important that they are relevant to what they’re attached to.
Anyone clicking through those links should be landing on a page of content that matches their expectations. If you send them to a page that doesn’t match or support the previous content, they’ll quickly click back to the search results page.
Links within your content take two distinct forms:
- Internal links
- External links
Internal links redirect your visitors to various other pages throughout your site, whether that be a contact page, product page, or a blog article that supports the content they are navigating from.
External links redirect your visitors to a webpage outside of your site. Generally, external links are used to add validity to your content, such as backing up statistics.
These links are a simple way to build trust with your visitors by showing them you’re being honest throughout your content and maintaining a layer of transparency. This is also a great way to establish your expertise within your industry while boosting your organic SEO rankings.
3. Include Keywords (without overusing them)
When choosing your keywords, consider what people would put in their search bar to find your content. This will help you determine the best options. Once you know what people will be searching for, you can narrow down the best keyword that supports your content and naturally fits within it.
Remember, keyword-heavy content can backfire, so ensure any keyword you use is relevant and only used when it naturally flows into the content on the page.
This goes for all the content on your site!
4. Maintain Readability
Everything on your site, from articles to service pages, should be easy to consume and understand. If your visitors struggle to understand what you do and what your content is telling them, they’ll click back in search of a better answer.
Overly complex content or pages overflowing with industry jargon can quickly become overwhelming. When searching for a quick answer, people don’t want to have to decipher what they’re reading to find it.
One of the general rules to follow is to write in a way that a middle grader could read. This ensures your content is easily digestible for everyone who clicks through to your site.
Partnering With a Digital Marketing Company Can Help
You’ve got a business to run, and keeping up with the ever-changing online world can be a full-time job.
Working alongside a digital marketing company like IMP Digital can make your online presence effortless, allowing you to focus on other aspects of your company while we work in the background to bring your customers to you.
If you’re looking for the perfect way to drive business and exceed your 2023 goals, our team of experts can help. From social media management to genuine targeted content, we do it all.