What app has over 130 million users, 16 billion photos shared, 1 billion likes daily, 45 million photos posted per day? That would be Instagram!
Instagram is a great way for companies to connect with their customers on the go. It helps to showcase your company online in a personal way. Some examples are posting photos of the staff in your office, that birthday cake you got for the accountant or those fantastic brownies your client dropped off.
I think brands that have Instagram accounts gives them a personal touch which is something that really resonates with me. It makes me feel more connected with them. Want to know which brands really “get” Instagram? Here are a few examples that I really like:
ELF Cosmetics: http://instagram.com/officialelfcosmetics
This small cosmetic company posts staff photos, contests, new products, make-up tutorials and more. They also let customers know when an out-of-stock product becomes available. Even with 39,000 followers, ELF Cosmetics doesn’t forget to engage with its audience. They still answer questions that customers ask about their products. Their Instagram posts average 100-200 comments and 1000-2000 likes.
GoPro has 850, 000 followers so that must mean they’re doing something right! They post photos and videos actually shot by a GoPro Camera. It’s not only a great way to showcase their product but it also encourages users to shoot their own videos. Users can submit photos of their GoPro adventures to the brand which can be featured on GoPro’s other social media accounts.
With 278, 687 followers, Lululemon really demonstrates that they know their customers. Their posts don’t just consist of products in their stores. They also post photos of their free in-store yoga classes, corporate meetings, yoga poses and inspirational quotes. They average 5000-10000 likes per post and they engage with customers who leave comments.
Having a company Instagram account can give your customers another way to interact with you. It can give your business an opportunity to interest more people and educate them about who you are. It’s a great way to provide a “snapshot” of your company culture.