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PPC CAMPAIGNS
Effective Paid Search Campaigns
Work smarter, not harder with a paid search campaign tailored to your business.
Pay-Per-Click Campaigns for the Backyard Leisure Industry
With 350+ landing pages driving over 30k leads a year, our campaigns have proven success for over 100 dealers in various markets. Our library of templated hot tub and pool campaigns can help to ensure that you have an effective, long-term approach to lead generation and success online.
Always On
Designed to run at all times to keep your name in front of your customers.
Quick Start
Choose from a variety of themes to reach buyers in your local market.
Custom
Custom PPC campaigns designed to be unique to your location and promotions.
What’s Included with PPC?
Our pay-per-click campaigns can be customized to meet the unique needs of your hot tub, swim spa, or swimming pool dealership. The ads and landing page creative can be designed specifically for promoting a new store, promotion, or in-stock products.
Ad variations for selected platforms
Landing page variations for A/B testing
Custom, promotional details
Why Do I Need a Pay-Per-Click Campaign?
People will always be searching for you and there will always be searches for hot tubs or swim spas, even if you aren’t running a promotion or are experiencing limited inventory.
Drive Traffic to Your Website
Even if you aren’t running a promotion, it’s important to keep your name out there, drive traffic to your website, and create brand awareness.
Promote Products & Services
Is your inventory limited? Promote other areas of your business instead! We suggest highlighting other areas of your business such as service or accessories.
Your Competition is Doing It
Don’t let your competition take over local search engine results. Make sure that your ads show up alongside the competition.
Control Ads Customers See
By running ads all the time, you are controlling what ads people see when they type in services or products you sell in their area.
Google Approved
Did you know that Google likes it best when you are running ads constantly? Not running any ads can negatively affect future campaign performance.
Capture Qualified Leads
Increasing the exposure of your business online will help to increase your chances of capturing and converting a lead into a happy pool or spa owner.
Our Monthly PPC Management Options
| Features | Description | BASIC | PRO | PLATINUM |
|---|---|---|---|---|
| Custom Landing Page (optional) | A landing page acts a single destination for your campaign to help convert more users into leads and test the best messaging with A/B testing. | included | included | included |
| Client OWNS ad account | Our team will create the ad account for your business that you own and take with you if you choose not to continue the campaigns with IMP | YES | YES | YES |
| Term(months) | The minimum number of months for the campaign | 2 | 2 | 2 |
| Included Monthly Campaigns | The total number of campaigns included per month. A campaign is considered one "Message" or "Event" if you wish to have a seperate campaign for Hot tubs and one of Swim Spas that would be 2 campaigns with different ads, keywords, targetting etc. | Upto 1 | Upto 1 | Upto 2 |
| Campaign Addon/Extra Campaign | $500 | |||
| Landing Page/Campaign Updates | Quaterly | Monthly | Monthly | |
| Landing page A/B testing | N/A | included | included | |
| Campaign Keywords | upto 200 | upto 500 | upto 1000 | |
| PPC Channels | Choose between Facebook or/and Google | upto 1 | upto 2 | upto 3 |
| Campaign Setup and Strategy | included | included | included | |
| Call with PPC team | bi-monthly | monthly | bi-weekly | |
| Campaign Update | Update to adcopy each month | included | included | included |
| Google PPC Network | included | included | included | |
| Ad campaign copywriting | upto 20 | upto 50 | upto 80 | |
| Ad copy performance testing | included | included | included | |
| Ongoing keyword development and tweaking | included | included | included | |
| Dynamic keyword insertion into ads | included | included | included | |
| Google analytics integration & goal tracking | included | included | included | |
| Results analysis/reporting | included | included | included | |
| Strategic bid management | included | included | included | |
| SharpSpring Integration | included | included | included | |
| Local | Performance Max | - | included | included |
| Waze | Includes setup and media | $500 | $500 | $500 |
| Digital Radio | 1x Voice Ad setup and media using StackAdapt | $750 | $750 | $750 |
| Connected TV | 1x Template Video up to 30s, Setup and media included using StackAdapt | $1,000 | $1,000 | $1,000 |
| Smart Shopping - Google Ads | Google Smart Shopping ads, using 1 product feed | $500 | $500 | $500 |
| Setup Cost | $1,100 | $1,200 | $1,400 | |
| Monthly Management cost | $600 | $900 | $1,600 | |
| Min Spend (paid by client) | $1,500 | $1,500 | $2,000 |
With over 350 landing pages driving over 30k leads a year, our campaigns have proven success for over 100 dealers in various markets.
What’s Included in a Paid Search Campaign?
At IMP Digital, we offer our pool and spa clients a choice from multiple pay-per-click campaign options. Take a look at the PPC campaigns available to your business.
Always OnCampaigns
The longer a campaign runs, the more likely it is to perform, which is why we find such great success with our Always On Campaigns.
STARTING AT:
$800
- One Time Setup Fee: $300
- Monthly Management: $200
- Minimum Ad Spend: $300
- $100 Facebook (included in minimum ad spend)
- $200 Google (included in minimum ad spend)
BattleCampaigns
These counterattack battle campaigns are designed to combat last-minute competitors that come to your area. Including Expos.
STARTING AT:
$500
- Campaign Duration: 3-4 Days
- Turnaround: 24-48 hrs
- Setup Fee: $350
- Minimum Ad Budget: $250
- Quick Turnaround
- Select from 2 Landing Page Themes
Quick Start Campaigns
Generate leads for your sales team with our unique campaigns exclusive to Jacuzzi®, Sundance®, and D1 Brand dealers.
STARTING AT:
$1,500
- Campaign Duration: 30-90 days
- Turnaround: 3-4 days
- Setup Fee: $500
- Minimum Ad Budget: $1,000/month
- Quick Turnaround
- Campaign Report
- Select Landing Page Theme
Custom Campaigns
Designed to run long term to improve your success. Our PPC experts monitor campaign success to ensure optimal performance.
STARTING AT:
$2,200
- Campaign Duration: 30+ days
- Turnaround: 7-10 days
- Setup Fee: $1,000
- New Landing Page: $1,200
- Monthly Management Fee: $600-$900
- Minimum Ad Budget: $1,000+/month
- Routine Campaign Optimization
- Monthly Report
- Monthly Call with PPC Expert
- Analytics Tracking A/B Testing
- Custom Promo Details
- Custom Ad & Landing Page
- Custom Incentive
- SharpSpring Integration
Explore Our Portfolio
Take a look at some of the pay-per-click related work that we have created for our pool and spa dealerships.
Frequently Asked Questions about Pay-Per-Click Campaigns
Your ads will be displayed at the top of local search engine results related to your business, products or services.
We support Jacuzzi, Sundance and D1 brands, along with other home and backyard leisure brands such as:
- Nordic Hot Tubs™
- Doughboy Pools
- Hydropool Swim Spas
- Finnleo Saunas
- Visscher Gazebos
- Covana Covers
- Big Green Egg
Different campaigns run for different amounts of time. For instance, battle campaigns generally run for 3-4 days with a turnaround time of 24-48 hours, quick start campaigns run for 30-90 days with a turnaround time of 3-4 days, and custom PPC campaigns can run for 30+ days with a turnaround time of 7-10 days.
We offer campaign extensions for our custom campaigns.
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