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Effective Paid Search Campaigns

Work smarter, not harder with a paid search campaign tailored to your business.

IMP Digital analytics meeting

Pay-Per-Click Campaigns for the Backyard Leisure Industry

With 350+ landing pages driving over 30k leads a year, our campaigns have proven success for over 100 dealers in various markets. Our library of templated hot tub and pool campaigns can help to ensure that you have an effective, long-term approach to lead generation and success online.

Always On

Designed to run at all times to keep your name in front of your customers.


Counterattack a hot tub liquidator or home expo in your local area.

Quick Start

Choose from a variety of themes to reach buyers in your local market.


Custom PPC campaigns designed to be unique to your location and promotions.

What’s Included with PPC?

Our pay-per-click campaigns can be customized to meet the unique needs of your hot tub, swim spa, or swimming pool dealership. The ads and landing page creative can be designed specifically for promoting a new store, promotion, or in-stock products.

Ad variations for selected platforms
Landing page variations for A/B testing
Custom, promotional details
grand opening responsive

Why Do I Need a Pay-Per-Click Campaign?

People will always be searching for you and there will always be searches for hot tubs or swim spas, even if you aren’t running a promotion or are experiencing limited inventory.

Drive Traffic to Your Website

Even if you aren’t running a promotion, it’s important to keep your name out there, drive traffic to your website, and create brand awareness.

Promote Products & Services

Is your inventory limited? Promote other areas of your business instead! We suggest highlighting other areas of your business such as service or accessories.

Your Competition is Doing It

Don’t let your competition take over local search engine results. Make sure that your ads show up alongside the competition.

Control Ads Customers See

By running ads all the time, you are controlling what ads people see when they type in services or products you sell in their area.

Google Approved

Did you know that Google likes it best when you are running ads constantly? Not running any ads can negatively affect future campaign performance.

Capture Qualified Leads

Increasing the exposure of your business online will help to increase your chances of capturing and converting a lead into a happy pool or spa owner.

Our Monthly PPC Management Options

Custom Landing Page (optional)A landing page acts a single destination for your campaign to help convert more users into leads and test the best messaging with A/B testing.includedincludedincluded
Client OWNS ad accountOur team will create the ad account for your business that you own and take with you if you choose not to continue the campaigns with IMPYESYESYES
Term(months)The minimum number of months for the campaign222
Included Monthly CampaignsThe total number of campaigns included per month. A campaign is considered one "Message" or "Event" if you wish to have a seperate campaign for Hot tubs and one of Swim Spas that would be 2 campaigns with different ads, keywords, targetting etc.Upto 1Upto 1Upto 2
Campaign Addon/Extra Campaign$500
Landing Page/Campaign UpdatesQuaterlyMonthlyMonthly
Landing page A/B testingN/Aincludedincluded
Campaign Keywordsupto 200upto 500upto 1000
PPC ChannelsChoose between Facebook or/and Googleupto 1upto 2upto 3
Campaign Setup and Strategyincludedincludedincluded
Call with PPC teambi-monthlymonthlybi-weekly
Campaign UpdateUpdate to adcopy each monthincludedincludedincluded
Google PPC Networkincludedincludedincluded
Ad campaign copywritingupto 20upto 50upto 80
Ad copy performance testingincludedincludedincluded
Ongoing keyword development and tweakingincludedincludedincluded
Dynamic keyword insertion into adsincludedincludedincluded
Google analytics integration & goal trackingincludedincludedincluded
Results analysis/reportingincludedincludedincluded
Strategic bid managementincludedincludedincluded
SharpSpring Integrationincludedincludedincluded
Local Performance Max-includedincluded
WazeIncludes setup and media$500$500$500
Digital Radio1x Voice Ad setup and media using StackAdapt$750$750$750
Connected TV1x Template Video up to 30s, Setup and media included using StackAdapt$1,000$1,000$1,000
Smart Shopping - Google AdsGoogle Smart Shopping ads, using 1 product feed $500$500$500
Setup Cost$1,100$1,200$1,400
Monthly Management cost$600$900$1,600
Min Spend (paid by client)$1,500$1,500$2,000

With over 350 landing pages driving over 30k leads a year, our campaigns have proven success for over 100 dealers in various markets.

What’s Included in a Paid Search Campaign?

At IMP Digital, we offer our pool and spa clients a choice from multiple pay-per-click campaign options. Take a look at the PPC campaigns available to your business.

Always On

The longer a campaign runs, the more likely it is to perform, which is why we find such great success with our Always On Campaigns.



These counterattack battle campaigns are designed to combat last-minute competitors that come to your area. Including Expos.


Quick Start Campaigns

Generate leads for your sales team with our unique campaigns exclusive to Jacuzzi®, Sundance®, and D1 Brand dealers.


Custom Campaigns

Designed to run long term to improve your success. Our PPC experts monitor campaign success to ensure optimal performance.


Explore Our Portfolio

Take a look at some of the pay-per-click related work that we have created for our pool and spa dealerships.

Frequently Asked Questions about Pay-Per-Click Campaigns

Your ads will be displayed at the top of local search engine results related to your business, products or services.

We support Jacuzzi, Sundance and D1 brands, along with other home and backyard leisure brands such as:

  • Nordic Hot Tubs™
  • Doughboy Pools
  • Hydropool Swim Spas
  • Finnleo Saunas
  • Visscher Gazebos
  • Covana Covers
  • Big Green Egg

Different campaigns run for different amounts of time. For instance, battle campaigns generally run for 3-4 days with a turnaround time of 24-48 hours, quick start campaigns run for 30-90 days with a turnaround time of 3-4 days, and custom PPC campaigns can run for 30+ days with a turnaround time of 7-10 days.

We offer campaign extensions for our custom campaigns.