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Top 10 CTAs You Should Be Using

Do you want to improve conversions, attract new leads, or boost sales in general? Here’s a little secret: you’re not the only one. Businesses of all shapes and sizes are constantly looking for new ways to drive leads and boost sales – and rightfully so. A key element in the sales journey is the “call to action”, or CTA, which can be implemented into all forms of digital media.

From website copy and blog posts to landing pages, emails, and more, let’s take a closer look at how adding a well-crafted and strategic CTA can help improve your conversion rates and which ones to use.

What’s a CTA?

Before we dive into our top 10 favourite CTAs, let’s take a closer look at what they are, how they can help and how to craft the perfect ones. The CTA is a button, sentence or statement that ultimately seals the deal. The various elements of your digital media will guide a potential lead through the sales journey, from learning about your business and services, to ultimately wanting to get in touch or visit you in person.

The main purpose of the CTA is to enlighten the reader on what they should do and then provide them with the motivation to do it. Your CTA should be simple, effective and engaging, all while creating a sense of urgency.


An oldie, but a goodie. This lets the reader know that there is more to learn about the topic at hand and gives them an opportunity to move further along in the sales journey.


Simple and effective, “GET OFFER” is one of our favourite CTAs at IMP. It’s straight to the point and doesn’t leave any room for question. If the reader wants the offer, they can click here to get it.


Appealing and urgent, this CTA is showing the reader the quickest and most effective way to save money. Who doesn’t want to save money, after all?


This CTA provides the reader with a starting point. Some customers may wonder what the best way to get started is. Should they call your store? Should they fill out a form? Perhaps they should drop by for an in-person visit? This CTA has all the answers if they’re ready to begin.


This CTA induces serious “fear of missing out” or FOMO. Nobody wants to miss out or lose the offer being presented to them. This CTA might be just what your reader needs to take the plunge and accept their offer, whatever it may be.


We love this CTA because it avoids any sales-type jargon. Instead of telling a reader to shop or buy, or spend their money in any way, shape or form, it simply urges them to “continue” and lets them do the rest.


Not every CTA is about the reader jumping in their car and heading to a sale or pulling out their credit card information. Depending on where they are in the sales journey, they might need to learn a little bit more about your business first, before dropping some cold, hard cash. Entice them to learn more about you first to develop a more meaningful relationship with the reader.


Here’s that FOMO again. The idea that there is more to the offer or service than what they have read so far might just be enough for the reader to take action and ultimately convert into a sale.


Depending on the industry your business is in, your customers may benefit from receiving a quote. A free quote is a great way to educate the customer a little more about your business and show them first-hand how you can provide the solution to their problem, all without the obligation to spend a single penny.


Who doesn’t want free stuff? From a buyer’s guides and price lists, to checklists, coupons and more, being able to download it for free with the click of a button is a simple and easy way to help ease your reader further along in the sales journey.

Want Better Online Conversions?

To put it simply, there is no single CTA that is universally known for success. The CTAs that work best for you will depend on your business, audience and overall online strategy. The best way to discover which CTAs are right for you is through trial and error. Try a CTA, track the results and then try something else. A/B landing pages also provide a great opportunity to try out some new CTAs and see what the best fit for your business is.

To learn more about CTAs or to utilize any of these 10 in your next digital marketing campaign or strategy, get in touch with our experts at IMP Digital Marketing today! We would be happy to discuss your options with you and even provide you with a free quote. For the latest trends and news, visit our blog!