Attention dealership managers, allow me to introduce the modern consumer. When a customer decides to shop for a new or used vehicle, one of the first steps they take is to search online for a dealership’s website. Here’s the thing, if your dealership website was hard to discover, the modern consumer is going to click on the website like that is at the top of the Google search results page. Right there you may have just lost a theoretical consumer because of your website.
Whether you would like to admit it or not, the world is turning into a digital place, and you need to start embracing the technology revolution. If you simply have a website, that does not mean you are online. You may exist online, but you are not making your presence known. In order for a website to be successful, it first needs to be presentable and attractive to the consumer. If your website doesn’t have a clean design and it is difficult to navigate, consumers are going to look elsewhere to purchase their vehicles.
Here are some factors that you should be looking at in terms of your car dealership’s website:
SEO
The more website traffic you can direct to your site the better. If another car dealership appears higher ranked on Google compared to you, consumers are going to click on their website, not yours. Search Engine Optimization (SEO) is the simple act of using words and phrases relevant to what the site is offering on your website to increase your ranking on Google. To learn more about SEO click here.
Content
When was the last time you updated your website content? If you do not update your content, your website can become old, and uninformative. A website is a resource for your consumers and you need to have information for them. If a dealership doesn’t update its inventory habitually, consumers will never know about the vehicles they have to offer. Your website content should include frequent updates about your car inventory. Your website should also offer information about promotions, services, and departments your dealership can offer to a consumer.
Social Integration
It’s time for car dealerships to travel from the stone age to the social age. By using Facebook, Twitter, Pinterest, and YouTube you are able to update your consumers on a personal level about promotions, inventory, services, and events happening at your dealership. Social media also gives consumers an opportunity to interact with your company on an individual level. It is also a great method to direct consumers back to your website.
Look at your website and ask yourself the following questions. Does my website have a clean user-friendly design?
• Is my website easy to navigate?
• Does my website appear at the top of Google?
• Do I update my inventory frequently?
• Do I interact with my consumers online?
If you answer “No” to any of them, IMP Digital can provide you with a solution. We have the knowledge and expertise to create some truly stunning websites. If you are interested in discovering the potential options IMP Digital can produce for you, do not hesitate to contact us. We look forward to working with you.
