Building a successful online reputation for your cosmetic surgery clinic is no easy feat. We know and understand the struggles that a cosmetic surgery clinic may face while building their brand online and standing out in the industry. Especially when it comes to the jargon and terminology associated with online advertising and, let’s face it, digital marketing in general. That’s why our experts at IMP Digital are here to help. We want your clinic to succeed online, which is why we’ve put together this comprehensive introduction to remarketing for cosmetic surgery clinics.
To find out how your cosmetic surgery clinic can benefit from a sound remarketing strategy, read on!
What is Remarketing and How Does it Work?
Have you ever searched for a certain brand or product, only to see an ad appear for that exact same website over the next couple days? That is remarketing! It’s new, it’s flashy, and it can be a little intimidating for those who don’t completely understand how it works, why it works, and what the benefits are.
Remarketing is a form of online advertising that allows digital marketers to re-engage with past prospects. Rather than creating a generic ad that is displayed to a broad audience, remarketing allows you to create a specific ad for a specific audience, one that has already shown interest in your brand.
After visiting a website, the prospect may see specific ads appear on participating third-party websites, with the intent to re-engage them and create a verified lead.
What Are the Benefits of Remarketing?
Now that you know what remarketing is, let’s take a closer look at how it can benefit your cosmetic surgery clinic.
Relevant
Remarketing ads differ from generic display ads because they appear to those who have shown a previous interest in the brand. This means that they are much more relevant to the prospect and have a much better chance of converting.
Improved Conversion Rates
Think of remarketing ads as a second chance to seal the deal with a prospect. They visited your website and for some reason or another, left. Remarketing is your chance to target that prospect with unique information that just might (and likely will) bring them back to your website and lead to a conversion.
Brand Recall
Don’t let your prospects forget about you! Online marketing is a dog-eat-dog world, so it’s very important that you do whatever you can to ensure that your brand stands out from the competition. Here at IMP Digital, we love search ads, but one of the things that make remarketing ads so effective is the visual aspect.
With a display ad, we are able to add the logo and branding for your cosmetic surgery clinic, add more text, and essentially visually stimulate the prospect, grabbing their attention and not letting go.
Audience Targeting
We have mentioned this a few times earlier in this article, so let’s get down to what it means to target an audience. When a user accesses your website, something called a “pixel” is created. This pixel tracks their online movements and behaviours while on your website, creating something similar to a profile. Based on the information collected and stored within this pixel, we are able to target ads that based on our research, would most likely speak to them.
Digital Marketing and Social Media Marketing with IMP
Do you think that remarketing and online advertising might be the solution your cosmetic surgery clinic has been looking for? Our experts at IMP Digital would be more than happy to help you explore your options and find the right solution for you. We also offer website development, design, and hosting services, along with creative content creation, social media management, PPC campaigns, and so much more. Contact us today or schedule a phone call to begin.
