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Which font should you choose?

“Two fonts walk into a bar, the bartender says ‘we don’t serve your type here’. So they called the serif.”

When designing a website, newsletter, business card, or any other type of graphic visual, font choices should be put into consideration. Choosing the correct font can provide a strong visual and convey the message. Using a font that’s conflicting or overuse can often “cheapen” the look of your branding.

I can’t count the number of times I have seen fonts overused and abused! Taking the time to choose a proper typeface can help your business stand out from your competitors.

People love strong visuals with good design. We are drawn to things that stand out and are visually appealing. Putting thought into your brand’s image and establishing typeface guidelines can help to define your business. It can instantly give a clean and professional look to your print and online materials.

If you’re debating which font to use for your business, here are a few tips to keep in mind:

1. Times New Roman isn’t “new” anymore.

This typeface is used almost everywhere. From doctor’s offices to your grandmother’s birth certificate, Times New Roman has been around and seen for decades.

2. Sans-Serif is in.

Sans-Serif is a huge typeface trend right now and with good reason. It has everything a business is looking for. Clean, legible, and professional – Sans-serif fonts (like Avenir, Futura, Gill Sans, Helvetica & Univers) are a safe choice.

3. Contrast is key.

Don’t be afraid to mix it up. When using typefaces make use of the different weights provided within the same font family. Using a variety of line weights such as a light, book, medium, and bold can help to accentuate certain sections of type within an image and help get the message across.

4. Complement your type.

When combining Serif and Sans-Serif typefaces be sure that they complement each other well. Don’t just slap together two of your favourite fonts and assume they will work well together.

5. Keep it simple.

Keep your typeface choices simple. Avoid using an abundance of fonts and styles. Over-decorated, bubbly or distracting font choices can take away from the overall effect.